Why Paid Ads Are the Perfect Add-On to Your Organic Social Strategy
You don’t have to run paid ads. But if you’re only relying on organic content… you’re leaving a lot up to chance. Organic content is what builds your brand: But …
Why Restaurants in Los Angeles and Orange County Should Hire a Media Agency (Like Papo Media) To Handle Their Social Media
Running a restaurant in LA or the OC is no small task. You’re in one of the most competitive dining scenes in the country, and your customers have no shortage …
From Strategic Instinct to Papo Media: Why We Rebranded
After years of successful branding and storytelling, Strategic Instinct has rebranded as Papo Media. The change was driven by the need for a more recognizable name, fitting their focus on content creation for diverse clients. Papo Media is short, memorable, and reflects the team’s friendly, playful nature while maintaining their commitment to clients.
Do What Your Customers Want
This past weekend I went to a popular mall in Orange County, California. On a Sunday in December. And yes, it was pretty packed. BUT, what I noticed were a …
Massis Kabob Opening First Standalone Restaurant Early 2022
Los Angeles, CA (December 13, 2021) – Massis Kabob, a family-run micro-chain known for authentic Mediterranean and Middle Eastern cuisine, is pleased to announce the opening of its first standalone …
Post This, Not That!
Recently, I’ve been having some internal struggles with a certain client’s social media strategy. We didn’t see eye to eye on the type of content we should be posting, so …
Covid-19: A Time Machine to the Future for Business
Every single business on this planet has been touched by the Covid-19 pandemic – mostly in a bad way. The shut-downs and social distancing has made a lot of business have to pivot with their plans. Its not business as usual anymore, business owners need to get creative.
Don’t Be A Dinosaur
Organizations that can’t adapt to their environment are known as dinosaurs. They hate change, lack innovation, and find themselves way to comfortable in their skin. And we all know what eventually happens to dinosaurs – they go extinct.