Running a restaurant in LA or the OC is no small task. You’re in one of the most competitive dining scenes in the country, and your customers have no shortage of options. Between managing staff, juggling suppliers, and making sure your lamb chops come out medium rare—not medium regret—you probably don’t have time to figure out TikTok trends or launch a geo-targeted ad campaign.
That’s where we come in.
At Papo Media, we specialize in helping restaurants across Los Angeles and Orange County stand out online—whether they’re fast casual or full service, brand new or family-run for generations. We’re not here to slap filters on food pics. We’re here to help you build a digital presence that drives real customers through your door.
Here’s what we bring to the table (pun absolutely intended):
1. Content That Makes People Hungry
It’s simple: great food deserves great content. We create mouthwatering visuals—from short-form videos to cinematic food photography—that highlight your food, your space, and your story in a way that feels authentic to your brand and appetizing to your audience.
Whether you’re in Santa Monica, Costa Mesa, Pasadena, or Huntington Beach, we come to you and make your restaurant shine.
2. A Social Media Strategy That’s Actually Strategic
We don’t just post pictures—we post with purpose. We build out content calendars that keep your brand relevant, use trending formats without looking cringey, and manage your pages so they stay active and engaging (even when you’re too busy running the kitchen).
Think of us as your behind-the-scenes hype team—tagging, trending, and engaging while you focus on plating.
3. Paid Ads That Work While You Sleep
Most restaurant owners boost a post and hope for the best. We take it way further.
We craft custom Meta ad campaigns (Instagram + Facebook) that target your ideal customer based on real data. Want to push weekday lunch specials in West LA? Need to fill dinner tables in Irvine? We geo-target by zip code, interest, and behavior to make sure the right people are seeing your brand—and showing up hungry.
4. Influencer Campaigns That Don’t Feel Forced
There’s a big difference between a random influencer showing up unannounced and a well-planned collab that delivers results.
Papo Media is plugged into the local foodie scene in LA and OC. We know the right influencers to bring into your space—and we handle all the coordination, so you don’t have to worry about staging a plate 18 times while someone says, “Wait, let me get one more angle.”
5. Consistency That Builds Trust
Customers today will check your Instagram before they check your menu. If your feed looks outdated or inconsistent, that can send the wrong message.
When you work with us, you get visual consistency, a clear voice, and a steady stream of high-quality content that builds credibility—and brings customers in the door.
Bottom Line
You’ve already mastered the art of food. Let us handle the marketing.
Whether you’re a family-owned gyro spot in Anaheim, a buzzy brunch spot in Silver Lake, or a steakhouse in South OC—we’ll help tell your story, grow your reach, and keep your tables full.
We’re Papo Media, a boutique content and marketing agency based in Los Angeles and Orange County, and we’re here to help restaurants win online.
Ready to talk?
Let’s cook up something great.
– Thanasi Papoulias
Founder, Papo Media